Evaluation Area Techniques


Image, Creative Solving Problem Model. (Creative Skills Handbook, 2019). 

Restructuring
When restructuring, one will look for the similarities between the ideas that emerged during idea generation. These similarities will form the basis for the classification of the ideas into so-called clusters. The clusters will be given a name that reflects the similarity between the ideas. Due to this, it is important to place each idea into a relevant cluster. Ignoring some ideas would not be good, since that would mean that the ideas are already being evaluated, which would be too early to do at this stage of the technique. The idea is for evaluation to be postponed until the second part of the restructuring process. 
Now the ideas from each cluster will be looked at. In this stage it is important to remove any duplicate ideas and combine any ideas that are very similar to each other. It would also be possible to combine two ideas into one idea that includes all of the positive characteristics of the two original ideas. By doing this, the number of crucial ideas present in a cluster, would be limited, and focus can be drawn on specific ideas. At this stage a selection will also take place, and some ideas will be rejected.
 Essentially, at the start there will be approximately 100-200 ideas, and a total of approximately 5-10 clusters with 10-20 solutions. After combining ideas, and restructuring, there will be 5-8 ideas left per cluster. These will not be combined, but will be taken forward as independent solutions. 
Strengths 
  • Clear classification and organisation of the ideas, which provides a great overview 
  • To the point 
Weaknesses 
  • Might not work if ideas are categorised into the wrong cluster from the beginning 

Itemized Response Technique 

The itemized response technique, was used in the creative skills class and presented by Lani Productions. This technique is about evaluating solutions on the basis of positive characteristics. This is about noting down 3 most important advantages to the problem definition. Having done this, one will indicate 1 negative point, which will be chosen based on being the most important negative characteristic. 

Image 2, Shark Tank. (Mitra, 2016). 

Despite being a negative characteristic, a positive approach will be adopted to it. Doing this will enable one to improve the solution, and be able to continue to use this technique until the solution has been developed to a sufficient extent. 

According to Lani Productions the strengths and weaknesses for the itemized response technique are: 

Strengths 
  • Out of the box thinking 
  • Starting with negatives and ending with a positive result 
  • Technique helps to decide and pin-point a problem definition 
Weaknesses 
  • Unrealistic technique 
  • Bias when identifying the negatives 
  • Demotivating when focusing on the negatives
During the class we first had to work individually and needed to develop the worst product idea, such as an umbrella made of wood. Then we had to select the worst idea in the group. Once this had been selected we needed to change with each group, and we got the "toilet paper made from sand paper" product. This needed to be turned into something positive, which we had to present in a "shark tank" style. For our case, we suggested that this type of toilet paper is good to entertain yourself in the bathroom etc. 

Targeting
The targeting technique involves the use of a 'target', dart board, for each cluster. The targeting technique is about defining the core, the bull’s eye, the ideal situation first. After this, the next step involves establishing how close each participant feels that each cluster is to the target. So, each cluster has a target. 

 Image 3, Dart Board. (Envato, 2019). 
Once each of the targets has been 'filled', the establishing of the forces present in the cluster and the 'pulls' to the middle will take place, meaning the positive points evident in the cluster, will be identified. Having done the above, a discussion will take place to identify the forces that prevent the cluster from achieving the ideal solution, meaning the weak and negative aspects of the cluster. Next, it is important to try and improve each of these components, in the form of "How could I, improve this?", "How could I...?". This will enable to improve the clusters and make the ideas more positive. 

 Strengths 
  • Clear technique that defines the goal/target of "Where do we want this to end?"
Weaknesses 
  • The negatives might outweigh the positives 

Comments

Post a Comment

Popular posts from this blog

Problem Area Techniques

Image
Image 1, Creative Problem Solving Model. (Creative Skills Handbook, 2019).   Goal Orientation Technique Image 2, Goal Orientation Picture. (Gocus, 2014).  The goal orientation technique was used during my creative skills showcase. Personally, I believe it is a very useful technique, and it was also a succesful showcase. When using this technique it is important to ask oneself: " What exactly is my goal? ".  By having a clear description and having a specific goal in mind, it becomes possible to address any issues that may arise with this specific problem definition. Due to this, the next step in the goal orientation technique, is to always start and find solutions for the problem, and they usually automatically begin to emerge once the goal has been defined  clearly  (Creative Skills Handbook, 2019). Strengths Allows you to pin-point your goal and, from the beginning, be able to have some solutions in mind. There are no boundaries, ...
Read more

The Creative Model

Image
The Creative Problem Solving (CPS) model consists of techniques that allow one to come up with solutions quickly and effectively for concrete situations.  In 6 steps, diverging and converging techniques constantly alternate.  This way of working ensures that logical ideas arise through a creative approach, until the desired result is achieved  (Creative Skills Handbook, 2019). Image 1, Creative Problem Solving Model.  (Creative Skills Handbook, 2019). There are 4 different areas, each having a number of steps with their own individual purpose and technique. The Problem Area is where problem orientation, collecting information and the problem definition takes place. The Idea Area is where ideas are generated. Generating ideas is also still part of the next area, which is the Evaluation Area . Finally there is the Selection Area , where ideas and an action plan are developed. Each of these areas have their own techniques, which will be outlined in each po...
Read more